Is the Girl Effect Real?
23 May 2013
(This article originally appeared on Sustainable Brands) I live as the sole injection of estrogen in a house full of testosterone with my husband and two young boys, aged nine and six. But suddenly I am swimming in estrogen. Coming off the back of two different client projects both of which involved global brands targeting …
The Happiness, Sustainability and Brand Equation: 3 Rules for Results
24 April 2013
By Kierstin De West (This blog originally appeared on Sustainable Brands) The topic of happiness is exploding, with growing conversations locally and globally on happiness as a goal, a brand-positioning opportunity, and a metric of success in marketing, political and cultural arenas over the past two years. Brand and marketing leaders are obviously paying attention …
Impact of Political Affiliation on Connection with Sustainability Issues and Motivation
20 April 2011
Inspired by The Visual Miscellaneum’s Left vs. Right Political Spectrum, we thought we’d take a dive into The SHIFT Report and see the impact of political affiliation on connection with sustainability issues and motivation. It is interesting to look at the issues where the parties diverge (environmental), where the more right wing views push ahead …
Are People Who Meditate the Top Social Change Agents?
7 March 2011
Meditation and Social Change: Are people who meditate the top social change agents?