What makes The SHIFT Report unique?
The SHIFT Report uses a multi-tiered methodology combining qualitative, cultural and quantitative research. It is a continually updated research tool that is always in the field to ensure best in class, cutting edge insights locally and globally for your brand.
Unmatched silo-free and holistic methodology
A typical research approach is to observe an individual factor – attitudes, values, drivers, shopping behavior, media behavior, brand reputation, lifestyle activities, demographics and psychographics – and then layer one study over another to get the right insights.
The SHIFT Report takes a holistic approach analyzing all factors to deliver a complete understanding to your company of what people care about and where they are spending time, money and energy.
The SHIFT Report’s methodology and holistic approach allows our clients to get into the shoes of consumers, understand their life, the culture in which they live and what they care about today to gains insights into their existing habits, behaviors, beliefs, and unmet needs.
Strategic frameworks that enable your company to evaluate the ideas that come out of The SHIFT Report understanding and insights.
Designed for the end user in mind
Actionable insights with direct implications for your brand positioning, product and content strategies, marketing communications, employee engagement, ad sales and strategic partnerships.
Consistent foresight on consumer, culture and marketplace behavior in the cultural shift to sustainability and CSR, what it means for your company, and the opportunities it presents.
The Integrity Brand® Reputation Index – The People’s Choice of CSR™ – allows your company to track the impact of your specific brand and business initiatives with an integrated research and analytics tool to benchmark, goal set, implement and measure.
The Sustainability Passion Index™ segmentation (SPI)
The only segmentation model based what people care about today and their desire for a sustainable life, conscious, connected, thriving life that links to consumer behavior. We connect attitudes to action.
The SHIFT Report is fully customizable and we work closely with our clients to ensure they optimize Ci’s insights to develop brand positionings, product and content strategies, integrated marketing communications, strategic partnerships, ad sales, and employee engagement.
We have customized data and tracking on over 150 Fortune 1000 companies and can customize our data base and proprietary SPI segmentation to your specific audience.
We offer a range of flexible pricing solutions for The SHIFT Report research and analytics, depending on your needs, challenges, customization level and budget.