What makes The Sustainability Passion Index unique?
Ci’s proprietary segmentation model, The Sustainability Passion Index (SPI), is the only segmentation model based on the things people care about today and their desire for a sustainable life, conscious, connected, thriving life and links attitude to behavior.
The five SPI segments are defined by where people’s passions spike on the things they care about today including social, personal, environmental and spiritual sustainability issues.
The New Variables™
We start with what people care about because today these are The New Variables that define success, are connecting people and guiding their lifestyle choices, brand relationships and purchase decisions:
- Social responsibility
Our proprietary segmentation model, The Sustainability Passion Index shows that people who care most about sustainable life and CSR issues are more loyal, more optimistic, more engaged, and shop more. There are 109 million of them in the United States alone. If you know how to address them and they care about you they will buy more, commit more and share more about you with their friends, family, and community.
Linking attitude to behavior
The SPI links what people care about to where they are spending time, money and energy connecting attitude to lifestyle, media and shopping behavior.
The SPI delivers analytics and insight on each segment’s relationships with what they care about today, CSR and sustainability issues, behavioral drivers, attitude versus action, Integrity Brand® characteristics, marketing channels, packaging, product design, labeling language, lifestyle activities, shopping, digital behavior, media choices, and more.
The SPI delivers insight on how each segment perceives and evaluate brands relative to Ci’s proprietary Integrity Brand® Reputation Index tracking over 150 Fortune 1000 brands.*
Ci’s proprietary SPI segmentation model can be applied to your internal or external audience