Feeling Connected: the Motivation Behind Consumers Connecting Attitudes to Actions
Feeling Connected: the Motivation Behind Consumers Connecting Attitudes to Actions

16 May 2014

In today’s ever sustainability-minded society, people are increasingly evaluating the choices they make and how these choices reflect their growing desire for a conscious, connected, thriving life. However, there is undeniably, an attitude-action disconnect. The SHIFT Report data illustrates this gap, where though consumers want to make sustainable choices, they don’t often follow through, and …

Is the Girl Effect Real?
Is the Girl Effect Real?

23 May 2013

(This article originally appeared on Sustainable Brands) I live as the sole injection of estrogen in a house full of testosterone with my husband and two young boys, aged nine and six. But suddenly I am swimming in estrogen. Coming off the back of two different client projects both of which involved global brands targeting …

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