Feeling Connected: the Motivation Behind Consumers Connecting Attitudes to Actions
16 May 2014
In today’s ever sustainability-minded society, people are increasingly evaluating the choices they make and how these choices reflect their growing desire for a conscious, connected, thriving life. However, there is undeniably, an attitude-action disconnect. The SHIFT Report data illustrates this gap, where though consumers want to make sustainable choices, they don’t often follow through, and …
Is the Girl Effect Real?
23 May 2013
(This article originally appeared on Sustainable Brands) I live as the sole injection of estrogen in a house full of testosterone with my husband and two young boys, aged nine and six. But suddenly I am swimming in estrogen. Coming off the back of two different client projects both of which involved global brands targeting …
Are People Who Meditate the Top Social Change Agents?
7 March 2011
Meditation and Social Change: Are people who meditate the top social change agents?