3×30 Webinar: Look Up
4 March 2015
To introduce Ci’s new webinar series 3×30 our CEO and Founder, Kierstin De West, was joined by Headspace’s Co-Founder Rich Pierson to discuss ‘Look Up’ – the shift in consumer’s relationship with technology and our desire to connect to what is authentic, real and meaningful in our lives. Missed out? Watch the recording below. …
Is the Girl Effect Real?
23 May 2013
(This article originally appeared on Sustainable Brands) I live as the sole injection of estrogen in a house full of testosterone with my husband and two young boys, aged nine and six. But suddenly I am swimming in estrogen. Coming off the back of two different client projects both of which involved global brands targeting …
The Happiness, Sustainability and Brand Equation: 3 Rules for Results
24 April 2013
By Kierstin De West (This blog originally appeared on Sustainable Brands) The topic of happiness is exploding, with growing conversations locally and globally on happiness as a goal, a brand-positioning opportunity, and a metric of success in marketing, political and cultural arenas over the past two years. Brand and marketing leaders are obviously paying attention …
Two Words: Alignment and Authenticity
20 April 2011
My new column for Greenbiz which will feature exclusive SHIFT Report data, launched this week with cool infographics on political affiliation and sustainability. Here is the article: I was recently at lunch with two friends, one of whom brought her husband. After the couple departed, I found myself apologizing to my other friend for the …
Are People Who Meditate the Top Social Change Agents?
7 March 2011
Meditation and Social Change: Are people who meditate the top social change agents?
New Knowledge vs. Old Knowlege
8 July 2010
I recently picked up Bruce Sterling’s book Shaping Things from my bookshelf again. I flipped open to a random page which just happened to be about ‘sustainability as process’. Sterling writes: There is the known, the unknown known, and the unknown unknown. When the unknown unknown comes lurching to town, you have to learn about …
When Vocal Globalists Are Also Artists
3 February 2010
“If we’re going to transform the world we have to push ourselves to think differently.”