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Ci:conscientious Innovation
Strategic research on the cultural shift to sustainability and CSR
Ci is a strategic
research and
information company
For 10 + years our research and insight has helped our clients unlock opportunities in the cultural shift to sustainability and CSR. The depth of our data and insight allows us to provide a snapshot of what's happening today and foresight for future business and brand planning.
The SHIFT Report™
Our proprietary SHIFT Report™ is a unique research tool that delivers actionable insight to your company on the cultural shift to sustainability and corporate social responsibility, and what it means for your brand
109 Million
Our proprietary segmentation model, The Sustainability Passion Index shows that people who care most about sustainable life and CSR issues are more loyal, more optimistic, more engaged and shop more. There are 109 million of them in the United States alone. If you know how to address them.
Exclusive collaboration
with social innovation
leaders at Motive
Our strategic collaboration with social innovation consultancy Motive ensures that Ci's sustainability & CSR intelligence and Motive's social innovation expertise seamlessly work together to delivers business results for our clients
The New Variables™
There are a new set of variables defining success and guiding people's lifestyle choices, purchase decisions and brand relationships.