Ci is a strategic research and information consultancy

Our focus is insight for innovation, business success and positive change.

We design, produce custom and syndicated research that does this: The SHIFT Report™.

The SHIFT Report tracks what people care about, and where they are spending time, money and energy. The insights and brand frameworks in SHIFT are a strategic tool to uncover, evaluate and prioritize brand opportunities that deliver on business priorities in four areas: product, positioning, partnerships, communications.

The SHIFT Report is not a trends, polling, attitudinal or ‘green’ study but an actionable strategic research tool that looks deeply at what people care about today, their attitude, perception and behavior around social responsibility, sustainability and shifting cultural values – then the impact this has on brand, purchase, media and lifestyle choices.

SHIFT is continually updated with qualitative and quantitative research, cultural reporting and trend analysis.

Ci offers The SHIFT Report research for sale in both custom and off-the shelf products, and leverages SHIFT in consulting services and speaking engagements.

We believe sustainability is a tool for innovation.

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