Insights, strategy and ideas to help your brand matter more
WE ARE Ci
THE SHIFT REPORTTM
Ci's proprietary research, strategy and brand planning tool
THE LOOK UP TREND
The Desire for Authentic Connection and How Brands Can Respond
Ci is a research, strategy, and brand consultancy specializing in the cultural shift to sustainability since 2002. We know this shift and its impact on brands better than anyone else.
At Ci we recognize this as a time of great opportunity for brands to innovate, thrive, lead and prosper.
WHAT WE DO
Since 2002, we’ve been guiding and establishing Catalyst Brands™ – those that help their audiences connect attitudes to action – so they’re meaningful and relevant to people today.
WHAT WE ACHIEVE
With analytics, insights and strategic clarity we uncover opportunities and solve challenges at the intersection of sustainability, marketing communications, brands and their audiences.
We help leading brands align purpose and profit to establish or regain relevance and thought leadership.
We partner with organizations who also see the cultural shift to sustainability as an opportunity for brands to innovate, thrive, lead and prosper such as social innovation consultancy Motive.
We design and produce The SHIFT Report™ insight and research products and services across audiences, either custom or off-the-shelf.
Segmentation – Sustainability Passion Index™
Uniquely based on holistic set of sustainable life issues. Maps each segment to attitudes and behaviors, brand expectations and time, money and energy expenditures. Includes relationship with 150+ brands.
Custom Research and Analytics
Leverage Ci’s database, segmentation model and strategic frameworks for personalized actionable insights for marketing to innovation and strategic partnerships teams.
An insights, brand and transparency driven approach.
Track the impact of sustainability/for good initiatives on brand health.
Our services range from research and strategic consulting to brand driven sustainability reporting.
Brand, Communications, Target Audience and Brand Experience consulting, strategy and guidelines.
Strategic clarity to idea generation, evaluation and prioritization.
The only trends experience exclusively focused on the cultural shift to sustainability and CSR.
Engages, inspires, guides and lights a fire under your audience.
THE SHIFT REPORT™
The SHIFT Report is Ci’s proprietary research, strategy and brand planning tool. It powers everything we do.
Our beliefs, approach and brand tools are based on historic and ongoing research including multi-methodology research and insight gathering: quantitative, qualitative, cross stakeholder, influencer, culture and trend research.
6 Strengths Of The Shift Report™
Designed to be actionable and inspire creative and strategic ideas so you can hit the ground running.
Use of your investment across teams and departments for maximum ROI.
Inspire the brand and the people building it.
To guide strategy and the brand experience so you arrive in the right place.
Know how your audience will respond in the future; build strategy and experience for known behavior not guess work.
One size doesn’t fit all
Solutions are based on you, on your challenges and goals.
3×30 Webinar: Look U...
The Purpose Economy: Our ...
Feeling Connected: the Mo...
Peoples’ Growing Desire...
The Mindful Consumer
Is the Girl Effect Real?
For more information, or to find out how Ci can help you become a Catalyst Brand, please get in touch.