Insights, strategy and ideas to help your brand matter more
WE ARE Ci
THE SHIFT REPORTTM
Ci's proprietary research, strategy and brand planning tool
THE LOOK UP TREND
The Desire for Authentic Connection and How Brands Can Respond
Ci is a research and strategy consultancy specializing in the cultural shift to sustainability and social impact since 2002.
Ci was founded in 2003 by Kierstin De West with the launch of a white paper titled, Integrity: The New Brand Currency that Can’t be Bought or Spun, which she presented at the UNEP conference in Berlin. She is an entrepreneur and advocate for the power of insights to drive better business and a better world. Kierstin is a leading authority on understanding, forecasting and tracking the monumental global cultural shift to sustainability and social impact in its broadest sense: the trends that drive and characterize it, the influencers within it, the opportunities it presents and its impact on business, society, brands and culture. Kierstin is the creator of The SHIFT Report, Ci’s proprietary insights and strategy tool and its intelligence products. She leads and is supported by a global virtual team from Vancouver to Mumbai.
WHAT WE DO
We produce and deliver data and culture driven insights for brands to understand how their audiences are navigating the cultural shift to sustainability/social impact, better than anyone else.
WHAT WE ACHIEVE
With analytics, insights and strategic clarity we uncover opportunities and solve challenges at the intersection of sustainability/social impact, marketing communications, brands and their audiences.
HOW WE ACHIEVE IT
We enable business success and positive change by inspiring and educating organizations to understand this shift and how to leverage it.
We help leading brands align purpose and profit to establish or regain relevance and thought leadership. Our insights allow us to deliver to our clients the roadmap that enables them to win in this shift, activating their audiences inside and out.
We design and produce The SHIFT Report™ insight and research products and services across audiences, either custom or off-the-shelf.
Segmentation – Sustainability Passion Index™
Uniquely based on holistic set of sustainable life issues. Maps each segment to attitudes and behaviors, brand expectations and time, money and energy expenditures. Includes consumption and perception of 150+ brands.
Custom Research and Analytics
Leverage Ci’s database, segmentation model and strategic frameworks for personalized actionable insights for marketing to innovation and strategic partnerships teams.
A series of syndicated research products and intelligence briefs on the cultural shift to sustainability/social impact. Designed to be actionable.
Track the impact of sustainability/for good initiatives on brand health.Trended brand reputation data on over 100 leading brands.
Our services include custom research and strategic consulting with leadership teams. We offer a range of sustainability and social impact intelligence products under The SHIFT Report banner including trends, segmentation and niche demographic and lifestyle groups. Contact us for more information.
We work with brand leadership to uncover the strategic opportunities and roadmap that enables them to win in this shift, activating their audiences inside and out.
For brands with sustainability/social impact as a strategic imperative to drive business success we design and deliver offsite sessions with must know insights and strategic guidelines.
Our trends product, SHIFT Influences, is the only trends experience exclusively focused on the cultural shift to sustainability and social impact.
Engages, inspires, guides and lights a fire under your audience.
THE SHIFT REPORT™
The SHIFT Report is Ci’s proprietary research, strategy and brand planning tool. It powers everything we do.
Our beliefs, approach and brand tools are based on historic and ongoing research including multi-methodology research and insight gathering: quantitative, qualitative, cross stakeholder, B2B, B2C, influencer, cultural analysis and future focused trends research.
The SHIFT Report offers insights and intelligence in a range of accessible, inspiring and actionable products to help our clients understand how their stakeholders are navigating the cultural shift to sustainability and social impact – and how to engage in this shift themselves : trends, segmentation, syndicated research products and intelligence briefs.
6 Strengths Of The Shift Report™
Designed to be actionable and inspire creative and strategic ideas so you can hit the ground running.
Use of your investment across teams and departments for maximum ROI.
Inspire the brand and the people building it.
To guide strategy and the brand experience so you arrive in the right place.
Know how your audience will respond in the future; build strategy and experience for known behavior not guess work.
One size doesn’t fit all
Solutions are based on you, on your challenges and goals.
3×30 Webinar: Look U...
The Purpose Economy: Our ...
Feeling Connected: the Mo...
Peoples’ Growing Desire...
The Mindful Consumer
Is the Girl Effect Real?
For more information, or to find out how Ci can help you win in the cultural shift to sustainability and social impact, please get in touch.