With more than a decade of experience, Ci has unique expertise and knowledge on the intersection of sustainability, CSR, brands, consumer and culture. Ci’s research delivers actionable insights that show direct implications for brand positioning, product and content strategies, marketing communications, employee engagement, ad sales and strategic partnerships. Ci’s research products maximize your research investment with application across your organization.
Ci is the leading source of strategic insight and intelligence on the cultural shift to sustainability and CSR
For over ten years we have helped companies unlock opportunities in the cultural shift to sustainability and CSR. Leveraging the depth of our data and insight allows us to provide a snapshot of what’s happening today and foresight for your company’s future business and brand planning. CI’s proprietary strategic research and analytics products and services deliver comprehensive and actionable insight to your company on the culture in which your business is operating with direct implications on brand positioning, marketing communications, product development, brand experience, strategic partnerships/ad sales, employee engagement
Since its launch in 2002 with the report “Integrity: The New Brand Currency that Can’t be Bought or Spun” Ci has held a thought leader position at the intersection of the culture shift to sustainability and CSR, brands, consumer and marketplace. We have done so by driving the conversation on this quickly moving culture shift and what this means for brands, keeping our clients abreast of this moving space with a big picture understanding of this shift, the macro forces that reflect and drive it and the mico trends bringing it to life, an ongoing focus on how this shift will impact the future and what they need to know. Other reasons Ci is the leader in strategic intelligence on the cultural shift to sustainability and CSR:
The SHIFT Report:
Our proprietary SHIFT Report™ is a unique research tool that delivers actionable insight to your company on the culture shift to sustainability and CSR and what it means your brand
Unmatched silo-free and holistic methodology:
Combining qualitative, cultural and quantitative research Ci’s no silos approach to The SHIFT Report’s design, methodology and analytics is actionable and designed for the end user. Our approach allows our clients to get into the shoes of consumers, understand their life, the culture in which they live and what they care about today to gains insights into their existing habits, behaviors, beliefs, and unmet needs.
We have The Sustainability Passion Index™:
The SHIFT Report’s actionable segmentation model for these shifting times is based on what people care about today, and connects this to where they are spending time, money and energy. Our segmentations shows that people who most about sustainable life and CSR issues are more loyal, more optimistic, more engaged and shop more. There are 109 million of them in the United States alone.
The SHIFT Report is fully customizable with flexible pricing and we work closely with our clients to ensure they optimize and action Ci’s insights
Since 2002 Ci has delivered consistent foresight on consumer, cultural and marketplace behavior in the shift to sustainability and CSR, what it means for you brand and the opportunities it presents