Ci is a strategic information company founded in 2002 focused on insight for innovation, business success and a better world. We design and produce custom and syndicated research that does this: The SHIFT Report.
The SHIFT Report research and analytics help companies ensure that what they’re doing on the inside aligns with what current and future customers on the outside care about.
Our mission:
Ci helps companies understand what’s important to people today – current and potential customers, employees – to bring deeper commitment, increased loyalty and referrals – resulting in higher sales, long term profitability and overall positive brand reputation and corporate valuation.
What makes us different:
Most research and information companies look at one of – attitudes, values, drivers, shopping behavior, media behavior, brand reputation, lifestyle activities, demographics and psychographics – and then layer one study over another to get the right insights. 
The SHIFT Report look at all of this collectively to get a complete understanding of what people care about and where they are spending time, money and energy, to zero in on the areas relevant to a companies business and brand goals and challenges.
How we do it:
Using a multi-tiered methodology of qualitative, quantitative and cultural research, SHIFT is a hybrid between a syndicated and customized study that tracks what people care about and where they are spending time, money and energy. It tracks how to implement this information into actionable business, brand, partnership and marketing communications initiatives.
The SHIFT Report is not a trends, polling, attitudinal or ‘green’ study but an actionable research and analytics tool that looks deeply at what people care about today, their attitude, perception and behavior around social responsibility, sustainability and shifting cultural values – and the impact this has on brand, purchase, media and lifestyle choices.
The research and analytics in The SHIFT Report uncover and evaluate opportunities in 5 areas:
