SHIFT Products

The SHIFT Report products are strategic insight reports designed to help you uncover, define and refine brand opportunities that deliver on business priorities.

They help you answer the question:

Here’s how you can tap into The SHIFT Report insights:

Insight Products

The Sustainability Passion Index (SPI) Consumer Segmentation

Once you’re an SPI member we can create custom Sustainability Passion Index Reports tailored to you, leveraging the SPI model and making it specific to a specific brand, category or consumer group from life stage to lifestyle, from demographic to attitudinal such as:

  • The Moms Sustainability Passion Index

  • The Gen Y Sustainability Passion Index

  • The Sustainable Home Energy Consumer Sustainability Passion Index

  • The Gardening Consumer Sustainability Passion Index

  • The (insert brand, category or consumer) Sustainability Passion Index

Check out this  for all the areas we can create a custom SPI for you.

The Sustainable Home Energy Consumer Report

This is a special SHIFT Report focused on those 60% of North Americans who say they have already made sustainable and socially responsible lifestyle choices and purchase decisions relative to their home energy.

SHIFT Query

SHIFT Query gives you a quick query relative to a particular question you have. It could be brand, category, consumer group (demographic, psychographic or lifestyle). You have a product, a thought, a client meeting you need to prepare for. You’re looking for that extra piece of data and insight to inspire, support and/ or articulate an idea, a positioning, a strategy, an execution.  SHIFT Query is a low level commitment that can either kick-start, define or refine an opportunity.

SHIFT Insight for Innovation Series

The Insight for Innovation Series offer ongoing insight to uncover new opportunities, evaluate and prioritize current initiatives and inspire great ideas. This ongoing series, presented monthly or quarterly offers ongoing insights for innovation against a selection of ‘categories’ or buckets that will be determined collaboratively with recommendation on key areas of insight to drill into by Ci.

We deliver consumer, cultural and marketplace insight based on, and leveraging the proprietary intelligence in The SHIFT Report.

The series delivers a consistent and regular lens that looks at things differently, providing unique insight on the cultural shift to sustainability from The SHIFT Report customized to your needs and not delivered from elsewhere in the organization.

SHIFT Custom

Order brand, category or consumer specific custom reports for an in-depth look at a particular audience’s relationship with sustainability, with robust quantitative data.

Check out this for all the areas we can customize.

Ideation Products

The i3 Series: Insight, Inspiration, Innovation

Ci’s i3 Ideation Series is a tailored ideation work shop session designed to work with your senior strategic  and creative leadership teams to uncover, critique, clarify and refine opportunities that deliver on brand and business priorities. Ci’s Sustainability i3 Session is a tailored ideation and workshop series, not a ‘one size fits all’ approach.

|