Defining and Telling Your Brand's Sustainability Story
This 46 page strategic insight report complete with a series of charts and visual design is designed to help decision makers answer the essential questions: Given our initiatives in sustainability and social responsibility, what do we communicate? To Whom? And How? What is the consumer landscape in the cultural shift to sustainability? Do they care? (yes) and what is my opportunity within it?
This is not a long winded report presenting just another ream of data. It has been specifically designed to present distilled strategic insight, big picture thinking, and quantitative data to both inspire new opportunities and evaluate & prioritize current those opportunities currently on the table.
Not only does it deliver the essential intelligence for brands to define and tell their sustainability story (which may not even have that word in it) it does so in a very cool, visually compelling manner. There’s no reason that insights shouldn’t be presented in an inspiring manner, where the visual design of information is as much a part of the experience as the hard data.
We’re pretty passionate about producing The SHIFT Report insight products as a tool, ready to be put to work: big picture and actionable.
Cultural Shift to Sustainability Mindmap
A beautifully designed 36″ x 48″ poster which illustrates the cultural shift to sustainability and how its coming to life across a multitude of categories including fashion , food, energy, transportation and more. You’ll see Ci’s primary quantitative data on the percentage of North Americans who say they are making sustainable and socially responsible choices relative to these specific categories, and you’ll see this quantitative data brought to life. Quantitative data is great, but looking at how numbers come to life in culture is key.
This poster will be delivered in a high resolution print ready PDF file to print at your local print shop. It’s great for presentations, pitches, insight and inspiration sessions or simply hanging on your studio wall. Ideas and inspiration is the result when you spend time with this mindmap.
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