The SHIFT Report is a strategic research tool specifically designed for innovation, business success and positive change.
New SHIFT Innovation Report now available online.
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The SHIFT Report is Ci’s proprietary market intelligence tool and represents best in class insight and research on the relationship between consumers, brands, sustainability and culture. Get in touch to order a SHIFT Query or become a member of The Sustainability Passion Index.
It’s a business tool for the cultural shift to sustainability: an awesome creative brief that has informed speeches at Davos, content development and revenue for major media networks, strategic planning for global brands to the launch of new game changing brands.
Strategic impact not just attitudinal tracker: The most cohesive set of intelligence on people’s attitudes, perceptions, behaviors around sustainability and social responsibility and the impact this has on lifestyle choices, brand relationships and purchase decisions.
Fresh. Broad. Big picture: While the majority of the marketing world talks sustainability as green, to consumers it’s more than green, but a collection of issues, which include, but go far beyond ‘environmental’ concerns only. The SHIFT Report uncovered this qualitatively, and then validated it quantitatively.
Always in the field: SHIFT is a continually updated market research tool with qualitative and quantitative research (annual 5,000 study), consumer segmentation, cultural reporting and trend analysis. All of the inputs into The SHIFT Report’s quantitative study are informed by preliminary qualitative research and are neither arbitrary nor assumed. The quantitative research is a validation of qualitative consumer and cultural insights.
Relevance and Context: SHIFT looks collectively at sustainability, consumers, brand, lifestyle, culture and media.
Actionable: The SHIFT Report provides immediate and ongoing value. A robust, actionable research tool tailored to your needs, the insight in SHIFT reveals new opportunities, and helps evaluate and prioritize current ones in 4 key areas: positioning, product development, partnership, marketing communications. It’s been designed with this need in mind.
SHIFT was launched in 2006 with a North American qualitative research study with mainstream and trendsetter consumers via twenty-four focus groups in six markets, in-depth interviews, ethnography, secondary quantitative data and trend analysis.
Additional SHIFT studies have included studies on people’s relationship with locally based business versus multinationals, sustainability and the home, CEO and Corporate Leaders’ relationship with sustainability and more, sustainability and procurement, sustainability and food and more.
To learn more, email info [at] ci-shift [dot] com, or call + 1 .
