Strategic Research
The SHIFT Report: The SHIFT Report is for sale in both off-the-shelf and custom formats. From SHIFT’s consumer segmentation model The Sustainability Passion Index to bespoke runs on a particular brand, consumption category, consumer group…drop us a line and we can send you a PDF that outlines all the areas we cover in The SHIFT Report and our annual 5000 person North American study. The SHIFT Report is accessible to a range of budgets and starts at $1000 for a simple SHIFT Query.
Qualitative Research: We’ll design the right methodology for uncovering powerful insights to inform strategic planning, communications, brand development and product development.
Secondary Data Dive: Our SHIFT Report files are loaded up with consumer, cultural and marketplace data on myriad subjects as they relate to sustainability and social responsibility. We look through the lens of sustainability to zero in on niche areas from Fortune 100, Europe, Asia, Fashion, Art, Music, Packaging, Travel, Auto, Food, Local, Organic, Climate Change… whatever your category, we can zero in and uncover the right information and insight — quickly.
Unique View Analysis: Maybe you’ve just spent a lot of money on research and your budget is spent? With our niche expertise we can look at your data with a unique set of eyes to uncover opportunities.
Strategic Consulting
Our expertise in sustainability from The SHIFT Report informs the following services:
- Brand positioning
- Communications strategy
- Sustainability strategy + positioning
- Alignment: Sustainability strategy + brand strategy alignment
- Target Audience: Profile, Opportunity and Strategy
- Media and Entertainment: Advertising and Brand Revenue Strategy
- Sustainability + Brand Opportunity and Innovation Workshops
Speaking Engagements
Ci’s founder, Kierstin De West speaks regularly on consumers and sustainability, sustainability as a tool for innovation, the cultural shift to sustainability, sustainability as more than green and the benefits of responsible business across the US and Canada. Her thinking on consumers, culture and sustainability is published in various places including Global Television, City Television, World Changing, PSFK, Dose, Influx Insights, Treehugger, Business in Vancouver, The Vancouver Sun, Environmental Leader, Sustainable Life Media and others. Kierstin also hosted a live on-air on Global Morning News – the highest rated morning news show in BC in 2008 and 2009.
Kierstin presents and speaks at conferences, events and corporations, presenting and sharing proprietary research from The SHIFT Report with the ability to deliver custom insights on a particular brand, consumer group or category. Presentation themes include:
Consumers and sustainability
Sustainability as a tool for innovation
The cultural shift to sustainability
Sustainability as more than green
The benefits of responsible business
Speaking engagements include: Sustainable Brands, Advertising Federation, American Marketing Association, AIGA, Net Impact, AARP Focalyst Now, United Nations Environmental Program (UNEP) and others.
Our Clients
Ci works well with people who listen to both their head and heart. Thought leaders, business leaders, positive change makers who recognize and see the value in investing in strategic planning and research. Below are some of the great people and organizations Ci has worked with over the years.
