Category Archives: sustainability

It ain’t about the dollar or trying to go fast.

Design for durability, or heirloom design as it is sometimes called, is gaining traction is the world of industrial design, slowly but surely. It is a noble sustainable design strategy and it always makes me think of the lyrics to … Continue reading

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Sustainable Innovation: What is the Future We Want to Create?

The importance of courage and asking the right questions: Meet Darcy Winslow who represents both. [Audio clip: view full post to listen] I’m thrilled to launch the latest Sustainable Innovators interview in the Experts Behind the Experts Series with Sustainable … Continue reading

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Are People Who Meditate the Top Social Change Agents?

Meditation and Social Change: Are people who meditate the top social change agents? Continue reading

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When you REALLY want to know…

According to The SHIFT Report, 67% of people want to know about the socially responsible behaviour of the brand’s they buy from. Among those folks are an even more curious bunch who REALLY want to know about the brand’s CSR … Continue reading

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Social Research for Meaningful Market Insights

When it comes to market research for people’s attitudes and behaviors toward green and sustainability, the most insightful approach should be holisitic, as Kierstin De West of CI explains in this interview with SLM’s Mario Vellandi. Instead of just relying … Continue reading

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New Knowledge vs. Old Knowlege

I recently picked up Bruce Sterling’s book Shaping Things from my bookshelf again.  I flipped open to a random page which just happened to be about ‘sustainability as process’.  Sterling writes: There is the known, the unknown known, and the … Continue reading

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Green Evolving

Sustainability is more than green. Continue reading

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Innovating to 0

One of the most important speeches of the year. Continue reading

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A Desire To Communicate

The real challenge is to not waste our time and energy with mindless distraction. Continue reading

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SHIFT 2010: A look at sustainability, brands, media, and lifestyle in one hand

SHIFT 2010 is the most cohesive set of intelligence on attitudes/ perceptions/ behaviors around sustainability and social responsibility. Continue reading

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