Ci is a nimble group of a dozen high-level strategic thinkers in Vancouver, Portland and NYC. They are led by Ci’s founder and creator of The SHIFT Report, Kierstin De West.
Kierstin is the key research + strategic mind at Ci. She is an expert and pioneer on the relationship between sustainability, people and brands, how to uncover relevant insights and then translate this insight into business and innovation opportunities for leading brands and organizations. In 2003 she founded Ci with the publication of a white paper called “Integrity: The New Brand Currency that Can’t be Bought or Spun”. Thought leaders such as Coda Automotive, OWN, NBC Universal, Vancity, Global Television, the Advanced Innovation Team (AIT) at Adidas Global, UBC Office of Sustainability, World Changing, Nike Inc, KEEN Footwear, The North Face, Ethical Funds and more leverage the insight and brand frameworks of The SHIFT Report. Ci also acts as the in-house experts on the shift to sustainability and it’s culture of shifting consumer values to leading marketing agencies.
She is the creator of Ci’s market intelligence tool on consumers, culture and sustainability: The SHIFT Report™ – findings from which have informed opportunities from keynote speeches at Davos World Economic Forum and content development for TV Networks to product and marketing strategies for leading brands.
Kierstin and her team at Ci are passionate about the relationship between people, culture and brands and leveraging that understanding to drive positive change and business success.
Kierstin speaks regularly on consumers and sustainability, sustainability as a tool for innovation, the cultural shift to sustainability, sustainability as more than green and the benefits of responsible business across the US and Canada. Her thinking on consumers, culture and sustainability is published in various places including Global Television, City Television, World Changing, PSFK, Dose, Influx Insights, Treehugger, Business in Vancouver, The Vancouver Sun, Environmental Leader, Sustainable Life Media and others. Kierstin hosted a live on-air on Global Morning News – the highest rated morning news show in BC in 2008 and 2009.
After living in Paris, Montreal, NYC and San Francisco, Kierstin now lives in Vancouver with her children, Felix and Roman. She recently competed in her first Olympic distance triathalon to raise money for the Leukemia and Lymphoma Society.
To contact Kierstin for a speaking engagment, contact her via kierstin [at] ci-shift [dot] com.
See more of Kierstin’s show on
Our Strategic Partners:
We’re fans of collaboration and have developed solid strategic relationships with the following organizations that share our values and standards. These relationships have been developed so we can ensure the insights of SHIFT and expertise that Ci has built up can be executed at your brand, internally and externally.
Coraggio Group
Coraggio Group is a strategy and organizational change consulting firm. Coraggio helps clients get clear, get focused and get moving on their most important strategic, operational and organizational challenges.
People, Ideas and Culture
PIC is a new idea in the world of marketing solutions that better reflects the needs of brands and businesses in the 21st Century. PI&C is a strategic and creative solutions company that operates free from the limitations from specific disciplines, individual media channels and debilitating overheads. With one main thought in mind: instigating behavior in consumers by any means necessary.
Sustainable Life Media
Sustainable Life Media is the leading producer of sustainable business conferences and educational events, with supporting products and services
that include targeted e-newsletters, an online learning resource and
community and more. SLM is here to inspire and support innovation for
sustainability by linking people with ideas and solutions that are creating
positive change in the global business marketplace.
Terra Choice Environmental Marketing
TerraChoice is a premiere environmental marketing agency that helps grow some of the world’s most sustainable companies. They are creators of the validation program, EcoLogo and authors of Greenwashing Report, AKA the ““
