Ci is a strategic information company founded in 2002 focused on insight for innovation, business success and positive change.
We design and produce custom and syndicated strategic research that does this: The SHIFT Report.
The 2012 SHIFT Report results will be delivered 01/2012.
Our focus and forté at Ci is understanding what people care about today, and where they are spending time, money and energy. We are currently going through a cultural shift to sustainability, and it is much more than green.
When we say ‘cultural shift to sustainability’ here’s what that means: People are redefining the criteria upon which they make lifestyle choices, purchase decisions and engage in brand relationships: connection, consciousness, authenticity, integrity, social responsibility.
We understand this new consumer shift, the culture in which it’s happening and the impact it has on lifestyle choices and brand relationships.
What we do: We specialize in cutting edge and big picture research and strategic insight on the relationship between people, culture, brands and sustainability.
How we do it: Using a multi-tiered methodology of qualitative, quantitative and cultural research, The SHIFT Report is a hybrid between a syndicated and customized study that tracks what people care about and where they are spending time, money and energy. It details how to implement this information into actionable business, brand, partnership and marketing communications initiatives.
What we are and what we are not: SHIFT is not a trends, polling, attitudinal or ‘green’ study but an actionable strategic research tool that looks deeply at what people care about today, their attitude, perception and behavior around social responsibility, sustainability and shifting cultural values – then the impact this has on brand, purchase, media and lifestyle choices.
Who The SHIFT Report is for: Insight should inspire and SHIFT is designed for the end user in mind – business, brand, design and marketing decision makers in a CSR/sustainability role or not.
Where The SHIFT Report applies to your business: The insights, data and strategic frameworks in The SHIFT Report uncover and evaluate opportunities that deliver on business priorities in 5 areas:
- Product and content development
- Brand positioning
- Strategic partnerships and ad sales
- Marketing communications strategy and implementation
- Employee engagement and alignment
