Inspired by The Visual Miscellaneum’s Left vs. Right Political Spectrum, we thought we’d take a dive into The SHIFT Report and see the impact of political affiliation on connection with sustainability issues and motivation. It is interesting to look at the issues where the parties diverge (environmental), where the more right wing views push ahead (spiritual) and where they are quite close together (social + personal).
Experts Behind the Experts (EbE) is a curated interview series of thought leaders and innovators in the cultural shift to sustainability created and hosted by Ci’s Kierstin De West. It launched October 2010 on Sustainable Life Media.
By looking at that place where your brand (and what it stand for) meets sustainability (as consumers define it: personal, social, spiritual and environmental), we begin to carve out an authentic communications strategy that truly reflects your sustainability initiatives and intentions.
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