Putting the pieces together with The Shift Report

The SHIFT Report becomes a key piece of the puzzle for NBC Universal, in great company with other industry leaders in the conversation on sustainability + brand + consumer.  Posted in yesterday’s Adweek, head of NBC Universal Sales & Marketing Maryam Banikarim talks of profiling the myriad types of ‘green’ consumers and how NBC Universal used The SHIFT Report together with other research to create accurate profiles of each. Read it here in Adweek. Also… Inside Brandweek’s cover feature on marketing green, Robert Klara, the Features Editor looks at all angles of the conundrum of marketing green. He interviewed Kierstin for the piece and also used some of Ci’s research from The SHIFT Report on where people are actually looking for information on a brand’s sustainability practices or credibility. Read it here in Brandweek. …Perhaps the next articles will be sustainability as ‘more than green’ as most of you have heard Kierstin speak of this before!