The importance of local is evident by the multiple areas consumers indicate it as important, from a
characteristic sought in brand experience to its importance as a top sustainability issue. Learn who
connects with local, how and why.
There’s been a growing surge in happiness chatter over the past twenty-four months from culture to
marketplace. Can a brand authentically position itself around happiness? Learn about who is happy and if a
brands’ happiness campaigns impacts the happiness of its consumers.
On a consumer and cultural level, there’s a new set of variables defining success; informing and guiding
people’s lifestyle, purchase and brand decision. Learn what they are, what matters to people and what this
means for brands.
Download a large size poster that brings the cultural shift to sustainability to life in a mind-map and
shows how it’s manifesting across categories and consumers (2011).