The Purpose Economy: Our Desire for Conscious Consumption and How Brands Can Respond
The Purpose Economy: Our Desire for Conscious Consumption and How Brands Can Respond

26 May 2014

Consumer behaviour has shifted towards a desire for more conscious consumption People are looking for products and services that go beyond transactions, and have purpose. In fact, according to the SHIFT Report, 73% of consumers say that a higher purpose in life is meaningful to them. This Purpose Economy, as spotlighted in Aaron Hurst’s latest …

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