3×30 Webinar: Look Up
3×30 Webinar: Look Up

4 March 2015

To introduce Ci’s new webinar series 3×30 our CEO and Founder, Kierstin De West, was joined by Headspace’s Co-Founder Rich Pierson to discuss ‘Look Up’ – the shift in consumer’s relationship with technology and our desire to connect to what is authentic, real and meaningful in our lives. Missed out? Watch the recording below.   …

The Purpose Economy: Our Desire for Conscious Consumption and How Brands Can Respond
The Purpose Economy: Our Desire for Conscious Consumption and How Brands Can Respond

26 May 2014

Consumer behaviour has shifted towards a desire for more conscious consumption People are looking for products and services that go beyond transactions, and have purpose. In fact, according to the SHIFT Report, 73% of consumers say that a higher purpose in life is meaningful to them. This Purpose Economy, as spotlighted in Aaron Hurst’s latest …

Feeling Connected: the Motivation Behind Consumers Connecting Attitudes to Actions
Feeling Connected: the Motivation Behind Consumers Connecting Attitudes to Actions

16 May 2014

In today’s ever sustainability-minded society, people are increasingly evaluating the choices they make and how these choices reflect their growing desire for a conscious, connected, thriving life. However, there is undeniably, an attitude-action disconnect. The SHIFT Report data illustrates this gap, where though consumers want to make sustainable choices, they don’t often follow through, and …

Peoples’ Growing Desire for Authentic Connection: Offline and in the Real World
Peoples’ Growing Desire for Authentic Connection: Offline and in the Real World

6 May 2014

The onslaught of digital communities and virtual connections in our lives has left people more connected and disconnected than any other time in history. After a decade of gorging ourselves on friending, liking, tweeting status updates, instagramming meals and snapchatting conversations – sometimes in lieu of connecting with our friends and family offline – what …

The Mindful Consumer
The Mindful Consumer

1 May 2014

Three years ago, Ci looked at how people who meditated differed from those who did not. We found that those who did, were more empathetic than others and far more likely to be agents of social change. In 2014, this cultural shift toward mindfulness and the search for spiritual over material contentment has really come …

Is the Girl Effect Real?
Is the Girl Effect Real?

23 May 2013

(This article originally appeared on Sustainable Brands) I live as the sole injection of estrogen in a house full of testosterone with my husband and two young boys, aged nine and six. But suddenly I am swimming in estrogen. Coming off the back of two different client projects both of which involved global brands targeting …

The Happiness, Sustainability and Brand Equation: 3 Rules for Results
The Happiness, Sustainability and Brand Equation: 3 Rules for Results

24 April 2013

By Kierstin De West (This blog originally appeared on Sustainable Brands) The topic of happiness is exploding, with growing conversations locally and globally on happiness as a goal, a brand-positioning opportunity, and a metric of success in marketing, political and cultural arenas over the past two years. Brand and marketing leaders are obviously paying attention …

Two Words: Alignment and Authenticity

20 April 2011

My new column for Greenbiz which will feature exclusive SHIFT Report data, launched this week with cool infographics on political affiliation and sustainability. Here is the article: I was recently at lunch with two friends, one of whom brought her husband. After the couple departed, I found myself apologizing to my other friend for the …

Impact of Political Affiliation on Connection with Sustainability Issues and Motivation
Impact of Political Affiliation on Connection with Sustainability Issues and Motivation

20 April 2011

Inspired by The Visual Miscellaneum’s Left vs. Right Political Spectrum, we thought we’d take a dive into The SHIFT Report and see the impact of political affiliation on connection with sustainability issues and motivation. It is interesting to look at the issues where the parties diverge (environmental), where the more right wing views push ahead …

Are People Who Meditate the Top Social Change Agents?
Are People Who Meditate the Top Social Change Agents?

7 March 2011

Meditation and Social Change: Are people who meditate the top social change agents?

Top