The Purpose Economy: Our Desire for Conscious Consumption and How Brands Can Respond
The Purpose Economy: Our Desire for Conscious Consumption and How Brands Can Respond

26 May 2014

Consumer behaviour has shifted towards a desire for more conscious consumption People are looking for products and services that go beyond transactions, and have purpose. In fact, according to the SHIFT Report, 73% of consumers say that a higher purpose in life is meaningful to them. This Purpose Economy, as spotlighted in Aaron Hurst’s latest …

Feeling Connected: the Motivation Behind Consumers Connecting Attitudes to Actions
Feeling Connected: the Motivation Behind Consumers Connecting Attitudes to Actions

16 May 2014

In today’s ever sustainability-minded society, people are increasingly evaluating the choices they make and how these choices reflect their growing desire for a conscious, connected, thriving life. However, there is undeniably, an attitude-action disconnect. The SHIFT Report data illustrates this gap, where though consumers want to make sustainable choices, they don’t often follow through, and …

Peoples’ Growing Desire for Authentic Connection: Offline and in the Real World
Peoples’ Growing Desire for Authentic Connection: Offline and in the Real World

6 May 2014

The onslaught of digital communities and virtual connections in our lives has left people more connected and disconnected than any other time in history. After a decade of gorging ourselves on friending, liking, tweeting status updates, instagramming meals and snapchatting conversations – sometimes in lieu of connecting with our friends and family offline – what …

The Mindful Consumer
The Mindful Consumer

1 May 2014

Three years ago, Ci looked at how people who meditated differed from those who did not. We found that those who did, were more empathetic than others and far more likely to be agents of social change. In 2014, this cultural shift toward mindfulness and the search for spiritual over material contentment has really come …

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