The SHIFT Report™ Affiliate Program

Innovate. Change the world.
Make money doing it.

YOUR AFFILATE TOOL KIT:

The SHIFT Report Affiliate Program is about sharing the money love with Ci’s partners. Thank you for being a part of it.

We really appreciate your support and participation.

Always get in touch if you have any questions at all.

Now that you are signed up as an Affiliate, the next step is presenting The SHIFT Report to your community and earning commission. (Lots of it!) This is a tool kit with tips, tricks and ideas to help promote and sell The SHIFT Report to your audience to help you earn the maximum amount of commissions.

Special thanks to Danielle La Porte of WhiteHotTruth.com and Author of : A Digital Experience for Entrepreneurs for sharing her great ideas on Affiliate Programs.

Here are some ways to shout out The SHIFT Report to drive your SHIFT Report affiliate sales.

1. You’ve been through the SHIFT Report and you can  with some great insights and findings, as well as The SHIFT Report culture shift mindmap (pay what you want)

2. Review, Write, Share: Optimize your review or thoughts or ideas inspired by The SHIFT Report for search engines with using the following tags The SHIFT Report + Sustainability + Consumers + Research

3. Support your review, comment, writing on The SHIFT Report with some images, pre-designed banners and buttons.

Promotional Ideas

  • Feature or talk about The SHIFT Report on your blog or website.
  • , Tweet and ReTweet
  • Make sure you’ve the free PDF of Defining and Telling Your Sustainability Story and recommend our research!
  • Put your affiliate links wherever appropriate
  • Write a review about The SHIFT Report and Ci’s POV on the cultural shift to sustainability: more than green and other things. (see positioning + copy ideas below)
  • If you’ve created a brand story or experience that leverages or taps into some of The SHIFT Report insights list The SHIFT Report as a recommended resource.
  • Feel free to use some of the research stats and thoughts or images that we share on our site, either on the Ci blog or the free SHIFT Report product downloads and photos. We just ask that you credit us.
  • Take the Ci Pop Quiz! On sustainability, marketing and brands. Ok, so the answers are there already but it’s soon to be interactive and changing and in the meantime, has some good insight.
  • Interview Ci’s founder and creator of The SHIFT Report, Kierstin De West

Promotional Positioning Copy Ideas

  • Did you just engage in Knee Jerk Green?
  • Is your sustainability story aligned with your brand truths?
  • If people are passionate about local what does that mean for global brands?
  • Sustainability = More Than Green
  • Planned Obsolescence Pisses People Off
  • Given your sustainability initiatives, what should you be communicating? To Whom  + How?
  • Is green the color of your sustainability story?
  • Authenticity + Alignment: The brand storytelling rules for the 21st Century
  • Spiritual, Personal and Social Sustainability Blows Environmental Sustainability Out of the Water
  • SHIFT Report = Insight to Innovate
  • People are saying: How can we take care of the environment if we can’t take care of ourselves?

Incentive Give Away

  • Offer one of your own digital products as a freebie / bonus / extra gift to nudge your customers and your audience to spend $1499 of their insight, innovation and research dollars with The SHIFT Report
  • Even if you don’t have any products for sale online you can still partake in an incentive give away.  Offer 30-60 minutes of your consulting / copywriting / creative direction / digital marketing expertise / sustainability supply chain advising /etc time to your next five SHIFT Report customers.

Go Social

If you’re active online with blog postings, Twitter, Facebook and other digital community connection, reach out to your followers, friends and fans with short promotional plugs:

Twitter
  #SHIFTReport

  • Tweet a link to that honest, insightful review you wrote. Use the #SHIFTReport hashtag.
  • Include in your Twitter message. We’ll RT and also thank you for the shout out, thus shouting you out too.
  • Tweet your favorite quotes, stats, insights or data points from The SHIFT Report or Ci’s Blog, and slip in your affiliate link, i.e. from the Sustainability Issue chart:

10 pre-packaged SHIFT Report stats, thoughts and quotes to have fun with, use or interpret:

  1. Did that brand just engage in Knee Jerk Green?
  2. Planned Obsolescence pisses people off
  3. Product design and packaging is the new 30 second spop
  4. Sustainability = More than green.
  5. Are you a Hyper Local? (or insert another one of the segments from The SHIFT Report’s Sustainability Passion Index consumer segmentation)
  6. Insert a stat from the Sustainability Issues chart above (sample size is 5000 General Population)
  7. Integrity is the new brand currency that can’t be bought or spun
  8. What’s your Sustainability Sweetspot?
  9. Social and Personal Sustainability outrank environmental only sustainability for consumers
  10. The cultural shift to sustainability and shifting consumer values: connection, consciousness, integrity authenticity, social responsibility

Blog about it:

  • Write about an ‘a-ha’ moment you had when looking through The SHIFT Report’s sustainability issues chart in the free Summary PDF for the Defining and Telling Your Sustainability Story product.
  • Hold a fundraiser. Donate $50 from every SHIFT Report sale to a charity of your choosing, and write a blog post profiling your featured charity. You’ll still keep $399.70  (instead of $449.70) per copy sold.
  • Are you an NGO in the sustainability space? Hold a fundraiser for yourself!
  • Write about our Sustainable Innovators interview series, Experts Behind the Experts. It’s all about insight and inspiration from best in class thought leaders in the cultural shift to sustainability.
  • Interview Kierstin De West, the creator of the SHIFT Report

What if you don’t have a website or digital presence?

  • Keep your affiliate link in an unsent “draft” e-mail, so it’s always at your fingertips.
  • Send a short honest e-mail to five people you think would genuinely benefit from The SHIFT Report insights, and include your affiliate link. Thought leaders and innovators are likely to be interested. Decision makers are best.
  • Put your affiliate link directly into your signature.
  • Include a quick SHIFT Report plug in the sidebar of your next newsletter.
  • Offer to write a guest-post about sustainability, culture shifts, marketing in the 21st Century, marketing communications or consumer insight etc for someone else’s blog. Mention The SHIFT Report, and sprinkle your affiliate link into the article.
  • Post a SHIFT Report product and insights review with your affiliate link in an online discussion forum.
  • Leave a comment with your affiliate link on a relevant blog post.
  • Just tell people about it. And then email them some follow up information with your affiliate link in the signature.

Say it With Pictures

Download some of these snaps to bring your promotional shout out to life. They were shot by Vancouver based photographer Arnaldo Rodriguez

SHIFT Report Descriptive Copy: Use what you’d like

THE SHIFT Report is Ci’s proprietary market intelligence tool and represents best in class insight and research on the relationship between consumers, brands, sustainability and culture. It tracks and understands the cultural shift to sustainability for brands committed to innovation and thought leadership, from global athletic brands and media companies to NGOs and utility companies. .

Here’s what that means: People are redefining the criteria upon which they make lifestyle choices, purchase decisions and engage in brand relationships: connection, consciousness, authenticity, integrity, social responsibility.

Insight not just data: The SHIFT Report is a strategic research tool specifically designed for innovation, business success and positive change.

It’s a business tool for the cultural shift to sustainability: an awesome creative brief that has informed speeches at Davos, content development and revenue for major media networks, strategic planning for global brands to the launch of new game changing brands.

Strategic impact not just attitudinal tracker: The most cohesive set of intelligence on people’s attitudes, perceptions, behaviors around sustainability and social responsibility and the impact this has on lifestyle choices, brand relationships and purchase decisions.

Fresh. Broad. Big picture. More than green: While the majority of the marketing world talks sustainability as green, to consumers it’s more than green, but a collection of issues, which include, but go far beyond ‘environmental’ concerns only. The SHIFT Report uncovered this qualitatively, and then validated it quantitatively.

Banners and Buttons

When you sign up as an affiliate your Affiliate Account gives you instant access to a series of banners we’ve designed. Load them up on your site or in your newsletters and your affiliate code will be embedded in them. We’ve designed the banners in two color schemes – a grey background and a white background. Pick whichever one works for you. You can download them from your affiliate log in center log in.

|