Gen Why Media Project

Wow, I just discovered which is based here in Vancouver.  I am inspired and filled with hope. Cool to recognize some friends in there too!

We are the change we’ve been waiting for.

Gen Why is you. We are the spawn of globalization, technology, connectivity, environmental crisis, and have more questions than the authorities can answer. We believe in independent thinking, cultural alternatives, progressive politics, racial integration, art, music, creativity, peace, compassion, intelligence and respect for all living things.

Right now over half of the world’s population is under 35. We are the largest, most connected, most educated, most diverse generation in history. We have the collective power to create whatever we want.

Have a watch of the project’s trailer and spend some time on . You won’t feel even a tinge of apathy. I promise.

Clearly these kids fit right into the Vocal Globalist segment of CI’s Sustainability Passion Index. It makes me wonder how the Vocal Globalist demographics breakdown.  It makes me wonder how big this project will get.  Taking a quick dive into The SHIFT Report data, the study shows that 25% of people between the age of 18 and 24 and 33% of people between the ages of 25 and 34 Vocal Globalists. And looking at the population as a whole, 39% of the females and 27% of the males who participated in The SHIFT Report quantitative study fall into the Vocal Globalist segment.

Can’t wait to see how this project evolves.

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