How we work with you
Ci has designed a practical and personalized process that provides your company with actionable insights meaningful to your business requirements.
To learn more about our process, click the icons below.
- Business / Brand Goals
- SHIFT Report Assessment
- Analysis and production
- Reporting and optimization
01 | Business / Brand Goals
The first step in working with Ci involves us getting a clear understanding of your business and brand goals and challenges. We spend time uncovering and clarifying your internal and external goals and challenges , stakeholder priorities and the role of CSR and sustainability at your company
02 | SHIFT Report Assessment
After CI has an understanding of your business and brand goals and challenges , particularly those specific to positioning, marketing communications, strategic partnerships, employee engagement, and stakeholder relationships we present a recommended SHIFT Report solution which will fully meet your needs.
03 | Pricing
Ci will deliver standard and custom pricing options based on the scope and scale of the research, insight and analytics products and/or services solution to meet your research budget.
04 | Analysis and production
During this phase, we ensure that your requirements and customization needs are realized through targeted data mining , category, marketplace and/or cultural analysis to produce an actionable research report for your company.
05 | Reporting and optimization
Ci’s reporting always delivers strategic insights and their implications, not just data and information. Presented either in-person or via video conference, we deliver your SHIFT Report solution and explain what it means for you and the potential implications. Our overall reporting includes a personalized presentation, followed by written analysis, data visualization and infographics . We follow up to check in on how you are actioning The SHIFT Report insights and for select clients, we offer strategic consulting to help you optimize The SHIFT Report research, analytics and insights across your organization.