What happens when two disparate parties meet in a bar? The potential for collaboration and positive change according to author of The Sins of Greenwashing and Terra Choice’s CEO, Scott McDougall.
From roots in biology to his current focus on using marketing and business as a lever for positive impact, Scott McDougall has held a long time passion for positive social and environmental change. In our latest Experts Behind the Experts interview, he shares some inspirational nuggets about the importance of optimism, collaboration, the importance of brand trust and how the Sins of Greenwash negatively impact a brand’s trust capital beyond it’s environmental credibility alone. 
An authentic and down to earth thought leader, Scott also addresses some of the conversation in the blogosphere around the latest Fall 2010 Sins of Greenwash Report that critiqued “Terrachoice’s latest Seven Sins of Greenwashing report not only misses the mark, but has the potential to stifle an important tool for green marketers.” (Article was featured in Sustainable Life Media and written by SLM contributor Jacquie Ottman. For a different perspective on the same report from another Sustainable Life Media contributor, Andrew Winston, click here.)
Check out the latest Experts Behind the Experts interview and sustainable innovator, Scott McDougall and get inspired, right here.
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Web: www.terrachoice.com | Twitter: @marketgreens
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